Introducing Marketing Channel Performance Analytics
ThriveStack is excited to announce the launch of Marketing Channel Performance Analytics, a powerful addition to the ThriveStack platform designed to help CMOs and Growth Marketers measure, compare, and optimize channel investments with precision.
This release equips marketing leaders with real-time ROI visibility across every channel, enabling data-driven decisions about where to invest, scale, or cut spend — and ultimately align marketing performance with revenue outcomes.
Clarity in Channel ROI — Why It Matters More Than Ever
In today’s marketing landscape, budget decisions can no longer rely on attribution guesswork or lagging reports. With fragmented data and complex journeys, most teams struggle to see which channels actually drive meaningful pipeline and revenue, and how these impact customer acquisition cost (CAC).
ThriveStack's Marketing Channel Performance Analytics eliminates this complexity by connecting channel attribution, ROI, CAC, and deal performance in a unified dashboard — allowing leaders to optimize spend and prove marketing impact with confidence.
Product Feature Highlights
1. Real-Time Channel Attribution
Instantly view which channels — paid, organic, partner, or referral — generate the most opportunities and revenue.
2. Channel ROI Calculation
Calculate ROI automatically using the formula:
((Revenue Generated by Channel - Marketing Spend) / Marketing Spend) x 100%
3. CAC from Each Channel
Measure acquisition costs precisely by campaign and channel to find your most cost-effective paths to growth.
4. Deals and Pipeline Visibility
Connect CRM and revenue data to understand how each channel contributes to deal creation, conversion, and closed-won revenue.
5. Configure monthly Spend
Input monthly spend on each of the channels. In the future releases we plan to bring this in directly from the popular providers like Ads (Google, Meta, Facebook, Instagram), Email Marketing platforms (Brevo, Mailchimp etc). Let us know what we should integrate.
6. Real-Time Dashboards & Alerts
Topline Impact:
Operational Advantages:
- Eliminate manual spreadsheet reporting
- Enable cross-functional visibility between marketing, sales, and finance
- Build investor-grade, defensible ROI models
Customer Testimonial
“Having clear ROI visibility changed how we plan campaigns. We shifted 40% of our spend from low-impact channels to high-ROI sources — and saw pipeline efficiency surge within a quarter.” — Chief Marketing Officer
Ready to Optimize Your Marketing ROI?
Experience how leading SaaS marketing teams are using ThriveStack Marketing Channel Performance Analytics to drive smarter investments and stronger growth.
Availability:
Marketing Channel Performance Analytics will be live for all ThriveStack users on November 1, 2025.
Frequently Asked Questions
1. What is ThriveStack Marketing Channel Performance Analytics?
It’s a unified analytics module that measures real-time marketing performance, ROI, CAC, and deal flow across every channel — helping marketers make data-driven allocation decisions.
2. Who is it built for?
For CMOs, Growth Marketers, and Revenue Operations leaders who need actionable insights into marketing efficiency and ROI.
3. How is this different from other attribution tools?
Unlike basic attribution software, ThriveStack connects ROI, CAC, and pipeline performance directly to revenue outcomes, not just lead counts.
4. How does this support Product-Led Growth (PLG) motion?
ThriveStack’s Marketing Channel Performance Analytics strengthens PLG strategy by tying marketing spend directly to product usage and conversion signals. Growth teams can identify which channels bring high-intent users, measure free-to-paid conversion efficiency, and optimize campaigns that accelerate product adoption.
5. Can small marketing teams use it?
Absolutely. ThriveStack simplifies complex ROI tracking into intuitive dashboards and requires no dedicated data analyst.
