Introducing Marketing Channel Performance Analytics
ThriveStack is excited to announce the launch of Marketing Channel Performance Analytics, a powerful addition to the ThriveStack platform designed to help CMOs and Growth Marketers measure, compare, and optimize channel investments with precision.
This release equips marketing leaders with real-time ROI visibility across every channel, enabling data-driven decisions about where to invest, scale, or cut spend — and ultimately align marketing performance with revenue outcomes.
Clarity in Channel ROI — Why It Matters More Than Ever
In today’s B2B SaaS marketing landscape, budget decisions can no longer rely on attribution guesswork or lagging reports. With fragmented data, privacy changes, and complex buyer journeys, most teams struggle with multi-touch attribution, cookie-less attribution, and understanding which channels truly drive pipeline velocity and revenue.Without accurate B2B SaaS attribution, marketing teams lack clarity on true channel performance and customer acquisition efficiency.
ThriveStack's Marketing Channel Performance Analytics eliminates this complexity by connecting channel attribution, ROI, CAC, and deal performance in a unified dashboard — allowing leaders to optimize spend and prove marketing impact with confidence.
Product Feature Highlights
1. Real-Time Channel Attribution
Get instant visibility into which channels — paid, organic, partner, referral, or product-led — drive the highest-quality pipeline and revenue using B2B SaaS multi-touch attribution.
Powered by Identity Resolution, ThriveStack stitches identities across Marketing, Product, Revenue, and CRM systems, connecting anonymous and known user interactions across touchpoints to ensure accurate, person-level attribution.Checkout Identity Stitching across systems.
2. Channel ROI Calculation
Automatically calculate Marketing ROI and ROAS (Return on Ad Spend) for each channel using real revenue data:
((Revenue Generated by Channel - Marketing Spend) / Marketing Spend) x 100%
3. CAC from Each Channel
Track Customer Acquisition Costs (CAC) by channel, campaign, and source to identify the most efficient paths to scalable SaaS growth.
4. Deals and Pipeline Visibility
Connect CRM and revenue data to understand how each channel contributes to deal creation, conversion, and closed-won revenue.
5. Configure monthly Spend
Input monthly spend on each of the channels. In the future releases, we plan to bring this in directly from the popular providers like Ads (Google, Meta, Facebook, Instagram), Email Marketing platforms (Brevo, Mailchimp etc). Let us know what we should integrate.
6. Real-Time Dashboards & Alerts
Topline Impact:
Operational Advantages:
- Eliminate manual spreadsheet reporting
- Enable cross-functional visibility between marketing, sales, and finance
- Build investor-grade, defensible ROI models
Customer Testimonial
“Having clear ROI visibility changed how we plan campaigns. We shifted 40% of our spend from low-impact channels to high-ROI sources — and saw pipeline efficiency surge within a quarter.”
— Chief Marketing Officer
Ready to Optimize Your Marketing ROI?
Discover how leading B2B SaaS teams use ThriveStack’s Marketing Channel Performance Analytics to improve SaaS attribution, marketing ROI, ROAS, CAC, and pipeline velocity — all without relying on cookies.
Availability:
Marketing Channel Performance Analytics will be live for all ThriveStack users on November 1, 2025.
Frequently Asked Questions
1. What is ThriveStack Marketing Channel Performance Analytics?
It’s a unified analytics module that measures real-time marketing performance, ROI, CAC, and deal flow across every channel — helping marketers make data-driven allocation decisions.
2. Who is it built for?
For CMOs, Growth Marketers, and Revenue Operations leaders who need actionable insights into marketing efficiency and ROI.
3. How is this different from other attribution tools?
Unlike basic attribution software, ThriveStack connects ROI, CAC, and pipeline performance directly to revenue outcomes, not just lead counts.
4. How does this support Product-Led Growth (PLG) motion?
ThriveStack’s Marketing Channel Performance Analytics strengthens PLG strategy by tying marketing spend directly to product usage and conversion signals. Growth teams can identify which channels bring high-intent users, measure free-to-paid conversion efficiency, and optimize campaigns that accelerate product adoption.
5. Can small marketing teams use it?
Absolutely. ThriveStack simplifies complex ROI tracking into intuitive dashboards and requires no dedicated data analyst.
