Frequently Asked Questions

Marketing Analytics

1. What are SaaS Growth Leaks?

Growth Leaks are hidden gaps across the customer journey that cause lost conversions, revenue, and retention opportunities.

2. Why do Growth Leaks happen in SaaS businesses?

They happen when marketing, product, and revenue teams work in silos, creating data gaps and missed insights.

3. How do Growth Leaks impact revenue growth?

They increase acquisition costs, slow activation, and reduce retention—directly hurting ARR and LTV.

4. How can companies identify Growth Leaks?

By analyzing the full customer journey across marketing, product, and revenue data to spot drop-offs and inefficiencies.

5. What types of Growth Leaks can SaaS companies face?

Growth Leaks can occur at every stage of the customer journey—awareness, acquisition, activation, engagement, retention, and expansion. They show up as wasted ad spend, low signups, poor onboarding, inactive users, churn, or missed upsell opportunities.

6. How can ThriveStack help fix Growth Leaks across these phases?

ThriveStack connects marketing, product, and revenue data into one journey view, helping SaaS teams detect leaks at each phase, measure their impact, and take action to improve conversions, retention, and revenue growth.

Product Analytics

1. What are SaaS Growth Leaks?

Growth Leaks are hidden gaps across the customer journey that cause lost conversions, revenue, and retention opportunities.

2. Why do Growth Leaks happen in SaaS businesses?

They happen when marketing, product, and revenue teams work in silos, creating data gaps and missed insights.

3. How do Growth Leaks impact revenue growth?

They increase acquisition costs, slow activation, and reduce retention—directly hurting ARR and LTV.

4. How can companies identify Growth Leaks?

By analyzing the full customer journey across marketing, product, and revenue data to spot drop-offs and inefficiencies.

5. What types of Growth Leaks can SaaS companies face?

Growth Leaks can occur at every stage of the customer journey—awareness, acquisition, activation, engagement, retention, and expansion. They show up as wasted ad spend, low signups, poor onboarding, inactive users, churn, or missed upsell opportunities.

6. How can ThriveStack help fix Growth Leaks across these phases?

ThriveStack connects marketing, product, and revenue data into one journey view, helping SaaS teams detect leaks at each phase, measure their impact, and take action to improve conversions, retention, and revenue growth.