Summary:

In this release, we’re introducing two new impactful capabilities tailored specifically for Marketing and Growth teams

1. New Visitor Retention
2. Lead Quality

And updates to

1. Time to Acquisition
2. Touchpoints to Acquisition

Both these reports now include 4 metrics – Time To Acquisition, Touchpoints To Acquisition, Active Days To Acquisition, Total Page Visits To Acquisition, Multi-touch attribution, including Source Of Traffic, Campaigns, Web Sessions and Number of Pages visited during each session.

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What's New:
New Visitor Retention Cohorts

For Marketing and Growth Teams

This new capability helps you track how many first-time visitors are coming back to your website - a crucial metric for long-term engagement and brand loyalty.

For B2B companies, a 6-month new visitor retention is usually between 15-30%

For B2C companies, a 6-month new visitor retention is usually between 1-7%

Here’s what you can do:

1. See if new visitors are returning, and how frequently.
2. Set repeat visitor goals and measure your performance against them.
3. Benchmark your metrics against industry standards to understand how you're doing in context.
4. Track repeat visitor rates over different time frames 1, 3, 6, and 12 months.
5. Use weekly and monthly cohort-based heatmaps to analyze trends and pinpoint top-performing traffic channels.

This gives you a clear view into what content or campaigns are driving re-engagement and where you might be falling short.

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Lead Quality

For Marketing and Growth Teams

Not all leads have the same potential, and this feature helps you distinguish between them right from the start.

Here’s what’s now possible:

1. Define custom scoring rules based on business type, email type, or specific lead attributes.
2. Set and monitor goals for lead quality over time.
3. Measure whether your lead quality is improving or declining monthly, quarterly, or annually.
4. Use built-in lead segments for quick filtering and assessment.
5. Visualize lead quality trends by category with weekly heatmaps.

With this, your team can better prioritize follow-ups, fine-tune acquisition strategies, and spend time on the leads that truly matter.

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Updates:

Touchpoints to Acquisition

For Marketing Teams, GrowthTeams

Now you can monitor, measure against industry benchmark and set goals for tracking the number of touchpoints a visitor goes through before they convert.

1. Monitor metrics like Touchpoints to Acquisition, Total Pages Visits To Acquisition.
2. View at each visitor level on what are the Touchpoints they visited, when did they visit, what pages they visited before conversion.
3. You can see the entire journey of the visitor from the very first touchpoint visitor had, the date and the page visitor visited, to the last touchpoint before conversion.
4. You can even monitor and know at a touchpoint level if the visitor came from a campaign or organic.
5. You can now see across channel traffic attribution

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Time to Acquisition

For Marketing Teams, GrowthTeams

Time to Acquisition helps you understand how visitors are signing up to your product and how much time does it take from the very first visit to the time when they actually convert.

1. Set goals for team and your organization, measure against industry benchmarks for acquisition.
2. You can now measure the number of days the visitor was active on your site before signing up.
3. Monitor time to acquisition trend for monthly, quarterly, half-yearly etc.
4. You can also search a specific user and click for details for his entire journey from the very first visit and all visits thereafter with page views to the day when he signed up.

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