Fresh, recently updated content gets cited more often when a query is time-sensitive.
Direct Answer: Multiple independent studies from Ahrefs, Seer Interactive, Generative Pulse, and arXiv research confirm that content freshness directly improves citation probability for time-sensitive, brand, or industry queries.
Actionable Takeaway:Establish a systematic content refresh cadence for your high-value pages, updating data points, dates, and takeaways quarterly to maintain top AI visibility.