Prompt Research

Build the prompts your buyers ask AI. Track the ones that matter.

ThriveStack citedby Prompt Research turns your brand kit, topics, personas, competitors and markets into a tagged prompt panel of real buyer questions. You edit the panel, then pick what to track.

Interactive Walkthrough

See Prompt Research in action.

Step through how ThriveStack citedby researches real buyer questions from brand signals, tags every prompt, and tracks AI citations.

What it is

What is a prompt panel, and how does Prompt Research help you build it?

A prompt panel is a fixed set of real buyer questions you run through ChatGPT, Perplexity, Gemini and AI Overviews on a schedule. It measures how often AI names your brand across answer engine optimization (AEO) and GEO.

AI engines publish no query data, so the questions you put in your panel decide what your visibility score means. ThriveStack citedby Prompt Research builds that panel from your brand signals. You edit it, then choose what to track.

ThriveStack citedby
Prompt Research turns your brand signals into a prompt panel you can run
From what you know about your brand to a panel that runs every day
01 · You bring

Your brand signals

  • Domain, keywords or topics
  • Personas and competitors
  • Markets and languages
  • Buyer intent mix
02 · Prompt Research

Finds and tags the questions

  • Long, real buyer questions
  • Tagged by topic, persona, intent, market
  • Recommended prompts flagged
  • You edit every prompt
03 · You get

Your prompt panel

  • The prompts you chose to track
  • Run about 7 times a day per engine
  • Results cut by every tag
  • Stable for a quarter
Source: ThriveStack citedby prompt panel method (2026)
How it works

How does Prompt Research build a prompt panel?

You give it a starting point. It returns a tagged panel. You decide what runs. Most teams get a first panel live in an afternoon.

01

Start from what you know

Enter your domain, a few keywords or a list of topics. Add your personas, competitors, markets and languages.

02

Review a tagged panel

Each prompt is a long, real question tagged by topic, persona, intent, market and branded or not. Edit any of them.

03

Track the ones that matter

Recommended prompts are flagged. Pick what to track. Each one then runs about seven times a day on every engine.

A real panel

What does a researched prompt panel look like?

This is the prompt panel inside ThriveStack citedby. Prompts sit under topics. Every row shows visibility, position and the brands AI named. You track the ones that matter and archive the rest.

ThriveStack citedby
Demo account4 topics18 prompts tracked
Your prompt panel lives in one tracker, grouped by topic
Sample data for Acme Labs, a demo account. Visibility is the share of AI answers that name the brand. Position is its average rank.
Acme Labs
Overview
Prompts
Your Prompts
Prompt Research
Agentic Actions
All Actions104
Technical
Crawl Insights28
Entity Signals18
Content & SEO13
Content
Owned18
Earned20
Paid7
Content Audit
3InviteGet Help

Prompts

Last 7 days
1
Topics 4 New topic
Search topics
All topics18
Sales Intelligence & Prospecting5
Contact Data & Verification4
Lead Enrichment Platforms5
Email Outreach & Automation4
Active 18Suggested 7Archived 2
All Engines
Add Prompts
2
18 / 25
Search promptsVisibility 56%Position 1.7
Prompt Visibility Position MentionsBranding
Best B2B sales intelligence tools for SDR teams33%+0.0%# 3+2Non-branded
Top outbound prospecting platforms for sales teams67%+0.0%# 3+1Non-branded
B2B contact data enrichment and verification software67%+0.0%# 3Non-branded
Intent data platforms for identifying buying signals33%+0.0%# 1Non-branded
Sales lead scoring and prioritization tools67%+0.0%# 1Non-branded
How to find verified email addresses for cold outreach67%+0.0%# 2Non-branded
18 PromptsRows per page 25 Runs: Daily · next Tue 27 Oct
1

Topics keep the panel tidy. Four topics hold the 18 prompts. Click a topic to see just its prompts, or add a new one.

2

The tracker counts what you run. 18 / 25 means 18 prompts are tracked out of 25 slots. Suggested prompts wait in their own tab until you add them.

Source: ThriveStack citedby app, Prompts page, demo account (Oct 2026)
The tags

Which brand signals shape a prompt panel?

Twelve signals shape a good panel. Each one adds a tag to every prompt, and the tags let you slice results later.

Skip a signal and you get a blind spot. Leave out markets and you never learn you are invisible in Germany.

ThriveStack citedby
Twelve signals turn a blank page into 25 to 50 real buyer questions
Examples are for Northwind, a made-up expense app

Who you are

2 signals
  • 01Brand kit. northwind.io, expense software
  • 02Competitors. Ramp, Brex, Expensify

Who is asking

2 signals
  • 03Persona. Controller, CFO, office manager
  • 04Branded or not. 85% skip your name

Where they ask

2 signals
  • 05AI engines. ChatGPT, Perplexity, Gemini
  • 06Markets. US English, German, Spanish

What they ask

6 signals
  • 07Topics. expense automation
  • 08Pain points. chasing receipts
  • 09Buying criteria. NetSuite sync
  • 10Intent. learn, compare, buy
  • 11Format. long, real questions
  • 12Demand. Search Console, sales calls
= YOUR PANEL25 to 50 tagged buyer questions to start, run 7 times a day on every engine.
Source: ThriveStack citedby prompt panel method; Peec AI, Otterly.AI, Profound and Scrunch guidance (2026)
Why tags pay off

What do you get once every prompt is tagged?

One blended score hides the truth. Tags turn it into answers you can act on, such as "we win CFO prompts in the US but vanish in Germany."

Report by engine and by market, never as one number. Cross-engine gaps are normal. ThriveStack research found only 11% source overlap between ChatGPT and Perplexity.

ThriveStack citedby
Every metric can be cut by the tags you set
What to report once the panel runs, and how to slice it
#MetricCut it by
01Mention rateEngine, intent, persona
02Share of voice (Share of Model)Topic, market, competitor
03Citation rateEngine, topic, source domain
04Sentiment and accuracyBranded prompts only
05Top cited sourcesTopic, engine
Source: ThriveStack citedby research; SparkToro (Jan 2026). Skip rank position, because order almost never repeats.
Size and mix

How many prompts should your panel track?

Multiply topics by 5 to 10 prompts each, then by personas, markets and languages, and buyer intents. Then multiply by the AI engines you track.

A startup lands near 45 prompts, a growing brand near 360, and an enterprise can pass 10,000.

ThriveStack citedby
A startup panel is 45 prompts. An enterprise panel can pass 10,000
Unique prompts to track, before you multiply by engines and daily runs
Startup
45

3 topics x 5 prompts x 1 persona x 1 market x 3 intents. About 135 prompt and engine pairs on 3 engines.

Growing brand
360

5 topics x 6 prompts x 2 personas x 2 markets x 3 intents. About 1,440 pairs on 4 engines.

Enterprise
10,000+

More topics, more variants, more markets and languages, on more engines.

The default intent mix leans toward revenue
Share of prompts by intent, ThriveStack citedby default
20%40%40%
Informational: asks you to teachCommercial: best-of lists and comparisonsTransactional: pricing, trials, dates
Source: ThriveStack citedby panel defaults and sizing method. Branded prompts sit on top of this panel; keep 80% to 90% of prompts unbranded.
What comes next

What happens after you pick your prompts?

Prompt Research is the first step. The panel you build feeds the rest of ThriveStack citedby.

01 · Track

Run every prompt, every day

Each prompt runs about seven times a day on every engine, so the numbers carry real signal.

  • 10+ AI engines
  • Daily runs per prompt
  • Branded control prompts kept apart
02 · Read

See where you win and vanish

Mention rate, share of voice, citation rate and sentiment, each cut by the tags you set.

  • By engine and market
  • By persona and intent
  • Top cited sources by topic
03 · Fix

Turn gaps into content work

When rivals get quoted and you do not, ThriveStack citedby points to the owned, earned and technical fixes to make.

  • Owned content recommendations
  • Earned media targets
  • Technical fixes
FAQ

Prompt Research, explained.

What is Prompt Research?

Prompt Research finds the questions your buyers ask AI engines and turns them into a tagged prompt panel you can track. You start from your domain, keywords or topics. It returns prompts tagged by topic, persona, intent, market and branded or not. You edit the panel, then pick the prompts to run.

How does it build the prompts?

It reads your brand kit, topics, personas, competitors, markets, languages and intent mix in one pass. Each prompt is a long, real buyer question. Every prompt carries tags, so you can slice results later. You can edit any prompt before it runs.

Does it use private AI chats?

No. OpenAI, Google and Perplexity do not publish what people type, so no tool can read private chats. Any prompt volume you see anywhere is an estimate. Prompt Research starts from your own brand signals and the demand data you already hold, such as Search Console queries and sales call notes.

How is this different from keyword research?

Keyword research gives you short phrases and a rank. AI search works another way. A buyer types a long question and the engine writes a fresh answer each time. So you track a sample of real questions and report how often AI names you. Rank order almost never repeats.

Do I have to track every prompt?

No. Prompt Research flags the prompts it recommends, and you choose which ones to track. Start wide, then trim. Let new prompts run for at least two weeks before you cut any. Keep the core panel stable for a quarter so trends stay comparable.

How many prompts do I need?

Multiply topics by 5 to 10 prompts each, then by personas, markets and languages, and buyer intents. A startup lands near 45 prompts. A growing brand lands near 360. An enterprise can pass 10,000. Each prompt then runs about seven times a day on every engine.

How do I get started?

Sign up for ThriveStack citedby and start from your domain, keywords or topics. You can also book free onboarding and we set up your first panel with you.

Prompt Research

Build the panel your buyers would write.

Start from your domain. Edit every prompt before it runs. Pick the ones to track and see where AI names you.