Empowering GTM Teams with End-to-End Customer Journey Visibility
ThriveStack is proud to announce the next evolution of its platform: Full Journey CRM with Acquisition and Retention Journeys — a powerful update designed to unify Marketing, Customer Success, Sales, Revenue, and Product Management teams around a single, continuous view of the customer lifecycle.
With this update, growth and customer teams can now track touchpoints from first ad click to renewal, measure acquisition velocity, monitor customer health, and proactively identify retention and expansion opportunities — all in one place.
"Our ARR Grew by 23% After We Gained Full Lifecycle Clarity"
“ThriveStack’s Full Journey CRM gave us a 360° view of the customer lifecycle — from first marketing touchpoint through product adoption and renewal. We’ve seen a 23% ARR uplift and reduced churn by 15% within a single quarter,” said Emma Raines, VP of Growth at NovaCloud, a $23M ARR SaaS company and early beta user.
The Growing Need for Unified GTM Intelligence
Modern SaaS companies face growing complexity across acquisition, onboarding, and renewal cycles. Fragmented CRMs and disconnected tools make it difficult to understand which campaigns drive real conversions — or to see early signs of churn before it’s too late.
ThriveStack bridges these gaps by providing a unified signal layer across marketing, product, and customer data — ensuring teams act on the same real-time intelligence.
Key Capabilities in Full Journey CRM with Acquisition & Retention Journeys
Acquisition Journey (for Growth Marketing)
- Track every customer touchpoint from first ad or website visit through product access (PLG or Sales-led motions)
- Measure Touchpoints-to-Acquisition and Time-to-Acquisition across cohorts and campaigns
- Capture and analyze initial source, UTM parameters, and attribution models
- Optimize channel performance with actionable, cross-funnel visibility
Retention Journey (for Customer Success & Product Teams)
- Monitor Customer Health Scores and Engagement Stickiness
- Track Renewal Dates, Revenue Signals, and Product Usage Depth
- Set up Custom Health and Retention Scoring Models powered by ThriveStack’s signal framework
- Predict and act on churn and expansion signals 30 days earlier
Real Outcomes for Growth & Retention Teams
Why This Update Matters
ThriveStack’s mission is to help companies eliminate silos between their go-to-market functions. With these new journeys, every touchpoint — from the first ad click to contract renewal — is measurable, attributable, and actionable.
Revenue and customer health are no longer separate disciplines; they’re connected signals that drive predictable growth.
Get Early Access to Full Journey CRM
Experience the new Full Journey CRM with Acquisition and Retention Journeys starting November 1, 2025.
The Stripe Integration for Revenue Intelligence will be live for all ThriveStack users on November 1, 2025.
Frequently Asked Questions
1. What is the ThriveStack Stripe Integration for Revenue Intelligence?
It's a new capability that directly integrates your Stripe billing data with ThriveStack's revenue intelligence platform, providing a unified view of recurring revenue, product engagement, and GTM data.
2. Who is this feature for?
This integration is designed for SaaS Revenue Leaders, RevOps teams, CFOs, and other stakeholders who need a complete, real-time understanding of their recurring revenue performance and customer journey.
3. Does it help non-finance teams too?
Yes. Marketing, Product, and Customer Success teams can finally see how their activities impact recurring revenue — enabling smarter retention and growth strategies.
4. What kind of data does the integration provide?
It provides key financial metrics (ARR, MRR, churn), subscription details, payment events, and combines these with product usage, marketing attribution, and sales activities for a holistic view.
5. Is it difficult to set up?
No, the Stripe integration is designed for a quick and easy, no-code setup, allowing you to connect your account in minutes.
6. How does this help with churn prevention?
By unifying billing data with engagement signals, it helps identify accounts with payment issues or declining usage patterns that indicate a higher risk of churn, allowing for proactive intervention.
