Growth Leaks

Fix Why New Users Stall After Signup

ThriveStack pinpoints why users stall after signup — by mapping their journey across onboarding, usage, and milestones.
Identify your Growth Drivers and Growth Leaks — and act before they churn.

Who Is This For?

Built for Product, Growth, and Success Teams

Focused on Onboarding and Activation

Product Managers

Struggling to see where users drop off during onboarding, making it hard to improve milestones and guide users to value faster.

Growth Teams

Pushing Time-to-Value initiatives without clear data on which behaviors actually signal activation—or where friction derails the journey.

Customer Success Leaders

Fighting early churn without visibility into pre-conversion engagement or signs of low intent before it’s too late.

RevOps & PLG Teams

Lacking insight into what turns free users into paying customers—making conversion feel like guesswork instead of a system.

Use-cases

Top Activation Leaks


Because knowing who visits isn’t the same as knowing who converts.

1
The Activation Funnel Trap
How many steps do my users need to take before acivation?
2
The Silent Churn
Which is my best performing marketing channel?
3
No Success Metric Shown = No Activation
Can you can me how well is each region performing?
4
The Time-to-Value Trap
Are new users taking too long to see value from your product?
Who Is This For?

For Product, Growth, and Success Teams Focused on Onboarding and Activation

  • Product Managers designing onboarding milestones
    Growth teams driving Time-to-Value (TTV)
    Customer Success leaders focused on early retention
    RevOps & PLG teams optimizing free-to-paid conversion
ThriveStack’s Solution

Diagnose and Repair Activation Bottlenecks with ThriveStack

1

Correlate signup, onboarding, and product milestone data in one view

2

Track feature adoption vs. user progress toward activation goals

3

Get real-time alerts when users stall or drop off

4

Segment users by cohort, source, or behavior to personalize interventions

5

Trigger automated re-engagement workflows to rescue users

6

Identify your Growth Drivers — and fix your Growth Leaks before they snowball

Expert Reviews

Expert Insights: Solving Drop-Offs at
the Activation Stage

"Most users decide if your product’s worth it within minutes. If your activation’s leaky, no amount of acquisition can save you."

Elena Verna
Growth Advisor, Miro & MongoDB

Tracking activation without correlating onboarding, usage, and time to value is like flying blind.

Andrew Capland
Founder, Delivering Value

Every extra step in onboarding is a chance to lose a user. Fewer clicks to value = more retained users.

Yaakov Carno
Founder at Valubyl

Every step between signup and value is a potential leak. Map them. Cut them. Win.

Kate Syuma
Growth Designer, ex-Miro
What to Measure

Metrics That Predict and Prevent Drop-Offs

Metric

  • Time to First Value (TTFV)
  • Activation Rate
  • % Reaching Activation Milestone
  • PQL Conversion Rate

Why It Matters

  • Shows how fast users find value post-signup
  • Indicates onboarding experience effectiveness, aka Onboarding Completion Rates
  • Tracks progression to “aha!” moments
  • Measures likelihood of revenue conversion
Business Impact

Metrics That Improve When You Fix Activation Leaks

Metric
Before ThriveStack
With ThriveStack
Onboarding Completion
10–15%
25–40%
TTFV
7–10 days
2–4 days
Trial-to-PQL Conversion
10–15%
25–30%
Activation Churn
High
Reduced by 50%

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Frequently Asked Questions

1. What’s an activation leak, and why does it matter?

An activation leak happens when users sign up but fail to reach the “aha” moment. These silent drop-offs kill retention and revenue before value is ever delivered.

2. How does ThriveStack identify where users drop off post-signup?

ThriveStack maps user journeys from sign-up to key in-product actions, highlighting where users disengage and helping teams prioritize the friction points that block activation.

3. Can ThriveStack show which campaigns drive high-activation users?

Yes—ThriveStack connects marketing sources to in-product behavior, so you can see which campaigns bring users who actually activate, not just click or sign up.

4. Does ThriveStack track in-app behavior to measure activation milestones?

Absolutely. ThriveStack integrates with product analytics tools to define, monitor, and alert on key activation events based on your unique user journey and value delivery points.

5. How is this better than using product analytics tools alone?

Most product tools show what users do—but not why. ThriveStack connects behavior with acquisition sources and segments, giving full-funnel visibility into who activates and who doesn’t.

Ready to Stop Leaking Growth at the First Touch?

Let’s first find what’s stalling users—and what’s working well.
  • Unified marketing, product usage and onboarding analytics
    Real-time alerts when activation drops
    Automation to re-engage stalled users
    Insights into your Growth Drivers and Growth Leaks