Growth Leaks
Fix What’s Breaking Between Website Click and Product Signup
Signup is the glue between Marketing and Product. ThriveStack identifies where high-intent visitors fall through — by connecting marketing campaigns, signup journeys, and product usage signals.
Discover your Growth Drivers, detect Growth Leaks, and drive efficient acquisition.
Who Is This For?
Built for Teams Responsible
for Scaling Signups and Reducing CAC!
Demand Gen Marketers
Struggling to scale campaigns efficiently due to scattered data and lagging attribution across the customer journey.
Founders
Lacking visibility into what’s truly driving trial signups across marketing, product, and sales touchpoints.
RevOps Leaders
Unable to trace funnel drop-offs or optimize CAC without stitching together disconnected reports and dashboards.
Product-Led Teams
Facing blind spots between acquisition and activation, making it difficult to improve onboarding and free-to-paid conversions.
Use-cases
Top Acquisition Leaks
Because driving signups takes more than traffic—it takes knowing what actually converts.
1
Low Intent Signups Leak
How do I identify low intent signups?
Can I categorise my leads by intent and quality?
How do i know if I am meeting my retention goals?
2
Time to Convesion Leak
How long does it take for my users to signup after they first visit?
How many users are signing up daily?
Can I track user journey from awareness to conversion?
3
Touchpoints to Convertion Leak
How many touch-points does it take for my users to signup after they first visit?
Can I categorise conversions by touchpoints?
How do I trace how my users are converting across different marketing channels?
4
Fake Signup Leak
How do I identify low intent signups?
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Problem Section
You’re Spending on Clicks, But Losing at Signups
Problem
- High drop-off between ad click and signup
- Incomplete attribution across touchpoints
- No clarity on lead-to-signup conversion
- Anonymous visitors go untracked
- Siloed tools for campaign vs product
Business Impact
- Wasted spend, low ROI
- Poor campaign decision-making
- Unclear funnel performance
- Missed conversion and retargeting
- Misaligned handoff across teams
ThriveStack’s Solution
Unify Visitor Signals to Improve Signups and Trial Quality
1
Detect attribution loss and first-touch blind spots
2
Surface drop-offs across landing pages and signup flows
3
Detect when and why signups drop off (forms, CTAs, UIs)
4
Correlate visitor_id → user_id to measure real conversion
5
Attribute high-value users to specific campaigns, keywords, and channels
6
Identify fake signups and abusive trials
7
Get real-time signals when signup quality declines
Expert Reviews
Growth Experts on Smarter
Customer Acquisition
"If you're not tracking the full journey from click to product usage, you're not doing growth — you're just doing ads."
Andrew Capland
Founder, Delivering Value
"The biggest leak in most SaaS funnels? Visitors who were interested… but never signed up. Fixing that is worth more than any new ad spend."
Elena Verna
Growth Advisor, Miro & MongoDB
"Acquisition is not just getting traffic. It's earning intent — and converting it. That starts with connecting your marketing to what happens post-click."
Brian Balfour
CEO, Reforge
"Good marketers optimize clicks. Great growth teams optimize the entire journey to value."
Hila Qu
ex-Growth at GitLab & Acorns
"If your signup rate is under 2%, the problem isn’t your CAC — it’s your leaks. Fix them before pouring in more leads."
Casey Winters
CPO at Eventbrite
"The most underrated growth lever is knowing exactly when a visitor becomes a user — and acting when they don’t."
Shayna Stewart
SaaS Growth Expert
What to Measure
Metrics That Reveal Your Acquisition
Growth Drivers and Leaks
Metric
- Signup Conversion Rate
- Attribution Accuracy
- Cost per Acquisition
- Visitor-to-User Mapping
- Fake Signup Detection
- Reverse Trial Impact
- Time to Signup
Why It Matters
- Key outcome for marketing spend
- Determines true source of conversion
- Paid growth efficiency
- Enables lifecycle and retention tracking
- Saves sales & onboarding resources
- Reveals monetization potential and intent
- Reveals friction in the signup process
Impact Metrics
Business Impact When You Fix Acquisition Leaks
Metric
Before ThriveStack
With ThriveStack
Visitor-to-Signup Rate
~0.3–0.5%
1–5%
CAC
$400–600
$150–300
Signups with Attribution
50%
90%+
Fake Signup Rate
30-50%%
< 2%
Visitor → User Correlation
Rare and DIY
Commonplace
Acquisition Quality
Rare
Commonplace
Growth Leaks Weekly — Join 100K+ SaaS Leaders
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No fluff. Just growth wins and warnings.
Ready to Fix What’s Breaking Between Click and Signup?
Start plugging Acquisition Leaks that cost you revenue and users.
- Improve signup conversion with data-driven attributionDetect fake and low-quality trialsMap visitor intent to product usageUncover Growth Drivers and eliminate Growth Leaks