Fix What’s Breaking Between Website Click and Product Signup
Signup is the glue between Marketing and Product. ThriveStack identifies where high-intent visitors fall through — by connecting marketing campaigns, signup journeys, and product usage signals.
Built for Growth-Focused SaaS Teams
Who Need to Know Which Channels Actually Drive Pipeline!
Marketing
Marketing teams struggling to connect traffic to pipeline
Growth Marketers
Demand Gen & Growth Marketers optimizing paid channels
Founders
Founders trying to scale with efficient CAC
RevOps leaders
RevOps leaders who can't trust attribution reports
Customer Journey Stage
A Unified Revenue Architecture data model tracks Customer Journey and finds leaks and recommends ways to fix them.
Select a stage to view relevant growth leaks
Unify Visitor Signals to Improve Signups and Trial Quality
Detect attribution loss and first-touch blind spots
Surface drop-offs across landing pages and signup flows
Detect when and why signups drop off (forms, CTAs, UIs)
Correlate visitor_id → user_id to measure real conversion
Attribute high-value users to specific campaigns, keywords, and channels
Identify fake signups and abusive trials
Get real-time signals when signup quality declines
Growth Experts on Smarter
Customer Acquisition
If you're not tracking the full journey from click to product usage, you're not doing growth — you're just doing ads.
The biggest leak in most SaaS funnels? Visitors who were interested… but never signed up. Fixing that is worth more than any new ad spend.
Acquisition is not just getting traffic. It's earning intent — and converting it. That starts with connecting your marketing to what happens post-click.
Good marketers optimize clicks. Great growth teams optimize the entire journey to value.
If your signup rate is under 2%, the problem isn’t your CAC — it’s your leaks. Fix them before pouring in more leads.
The most underrated growth lever is knowing exactly when a visitor becomes a user — and acting when they don’t.
Metrics That Reveal Your Acquisition
Growth Drivers and Leaks
Metric
- Signup Conversion Rate
- Attribution Accuracy
- Cost per Acquisition
- Visitor-to-User Mapping
- Fake Signup Detection
- Reverse Trial Impact
- Time to Signup
Why It Matters
- Key outcome for marketing spend
- Determines true source of conversion
- Paid growth efficiency
- Enables lifecycle and retention tracking
- Saves sales & onboarding resources
- Reveals monetization potential and intent
- Reveals friction in the signup process
Business Impact When You Fix Acquisition Leaks
Growth Leaks Weekly — Join 100K+ SaaS Leaders
Actionable insights on fixing acquisition, activation, and retention blind spots — straight to your inbox.
Frequently Asked Questions
ThriveStack Customer Analytics is a customer journey analytics platform designed to help Software product companies to track and optimize acquisition, activation, retention, monetization, and expansion. Unlike traditional product analytics tools, ThriveStack provides insights into customer growth, not just feature usage.
Most analytics tools track in-app events and feature usage, but they fail to connect the impact across marketing, onboarding, and monetization. ThriveStack helps you:
✔️ Understand why users convert from free to paid
✔️ Track the entire customer journey from acquisition to retention
✔️ Know exactly why users upgrade and replicate success
✔️ Identify churn risks before they happen and take action
✔️ Measure viral growth & referrals to unlock organic expansion
Customer Analytics is essential for SaaS companies that need a full view of their customer journey to drive growth, retention, and monetization.
a. Growth Marketers → Measure marketing attribution & campaign effectiveness
b. Product Managers → Improve activation, engagement & virality
c. Revenue Teams → Optimize free-to-paid conversion
d. Founders& CEOs → Get a single source of truth for growth
No! ThriveStack is built for growth teams, not just developers and data scientists. We provide:
🔹No-code integrations with your favorite SaaS tools
🔹Pre-built reports & dashboards for instant insights
🔹Automated insights so you don’t have to dig through data
ThriveStack tracks the entire customer journey, including:
✅ Marketing Attribution → Which campaigns drive signups?
✅ Onboarding & Activation → Where do users drop off before engaging?
✅ Free-to-Paid Conversion → Why do some users upgrade while others churn?
✅ Retention & Expansion → How do engaged users turn into long-term customers?
✅ Virality & Referrals → Who is bringing in more users & driving organic growth?
Yes! ThriveStack integrates with CRM, marketing, and product tools like:
🔹 HubSpot, Salesforce, Segment (planned) - for marketing & sales
🔹 With your product's Front-end and Backend systems - for product usage
We analyze user behavior before they upgrade, including:
a. What marketing channels influenced them to Signup
b. What features they engage with
c. How long it takes them to activate, upgrade
d. What actions correlate with higher conversion rates
This lets you identify bottlenecks and optimize marketing campaigns, pricing, onboarding, and user flows.
Yes! Our free plan includes:
✅ Up to 10 Active users/month
✅ Basic customer journey tracking
✅ Key insights on free-to-paid conversion
Our Competition is passing on the Storage and Compute costs by tracking MTUs. MAUs is the true measure of engagement and growth. We prefer to tilt towards helping your Product grow rather than nickel-and-dime you.
a. MTUs include all tracked users, even inactive ones.
b. MAUs only count users who actively interact with the product.
c. Billing by MTUs is nickel-and-diming you. MAUs are used for measuring real product adoption and retention.
e.g. If 50,000 users have been tracked (but only 5,000 were active), the MTU is 50,000, MAUs is 5,000
No! Our free plan lets you start tracking customers instantly—no credit card required.
Yes! We offer easy setup for you to get started. And are considering API support to import historical data from existing platforms (planned).
We offer live chat, help docs, and onboarding support for all users. Enterprise plans include dedicated account managers and priority support.
Setting up ThriveStack is fast and easy:
1️⃣ Sign up for free (No credit card needed)
2️⃣ Connect your data sources
3️⃣ Get instant insights on your customer journey
Ready to Fix What’s Breaking Between Click and Signup?
Start plugging Acquisition Leaks that cost you revenue and users.
- Improve signup conversion with data-driven attributionDetect fake and low-quality trialsMap visitor intent to product usageUncover Growth Drivers and eliminate Growth Leaks