Growth Leaks
Fix What’s Breaking Between Website Click and Product Signup
Signup is the glue between Marketing and Product. ThriveStack identifies where high-intent visitors fall through — by connecting marketing campaigns, signup journeys, and product usage signals.
Discover your Growth Drivers, detect Growth Leaks, and drive efficient acquisition.
Built for Teams Responsible
for Scaling Signups and Reducing CAC!
Demand Gen Marketers
Struggling to scale campaigns efficiently due to scattered data and lagging attribution across the customer journey.
Founders
Lacking visibility into what’s truly driving trial signups across marketing, product, and sales touchpoints.
RevOps Leaders
Unable to trace funnel drop-offs or optimize CAC without stitching together disconnected reports and dashboards.
Product-Led Teams
Facing blind spots between acquisition and activation, making it difficult to improve onboarding and free-to-paid conversions.
Top Acquisition Leaks
Because driving signups takes more than traffic—it takes knowing what actually converts.
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You’re Spending on Clicks, But Losing at Signups
Problem
- High drop-off between ad click and signup
- Incomplete attribution across touchpoints
- No clarity on lead-to-signup conversion
- Anonymous visitors go untracked
- Siloed tools for campaign vs product
Business Impact
- Wasted spend, low ROI
- Poor campaign decision-making
- Unclear funnel performance
- Missed conversion and retargeting
- Misaligned handoff across teams
Unify Visitor Signals to Improve Signups and Trial Quality
Detect attribution loss and first-touch blind spots
Surface drop-offs across landing pages and signup flows
Detect when and why signups drop off (forms, CTAs, UIs)
Correlate visitor_id → user_id to measure real conversion
Attribute high-value users to specific campaigns, keywords, and channels
Identify fake signups and abusive trials
Get real-time signals when signup quality declines
Growth Experts on Smarter
Customer Acquisition
"If you're not tracking the full journey from click to product usage, you're not doing growth — you're just doing ads."
"The biggest leak in most SaaS funnels? Visitors who were interested… but never signed up. Fixing that is worth more than any new ad spend."
"Acquisition is not just getting traffic. It's earning intent — and converting it. That starts with connecting your marketing to what happens post-click."
"Good marketers optimize clicks. Great growth teams optimize the entire journey to value."
"If your signup rate is under 2%, the problem isn’t your CAC — it’s your leaks. Fix them before pouring in more leads."
"The most underrated growth lever is knowing exactly when a visitor becomes a user — and acting when they don’t."
Metrics That Reveal Your Acquisition
Growth Drivers and Leaks
Metric
- Signup Conversion Rate
- Attribution Accuracy
- Cost per Acquisition
- Visitor-to-User Mapping
- Fake Signup Detection
- Reverse Trial Impact
- Time to Signup
Why It Matters
- Key outcome for marketing spend
- Determines true source of conversion
- Paid growth efficiency
- Enables lifecycle and retention tracking
- Saves sales & onboarding resources
- Reveals monetization potential and intent
- Reveals friction in the signup process
Business Impact When You Fix Acquisition Leaks
Growth Leaks Weekly — Join 100K+ SaaS Leaders
Actionable insights on fixing acquisition, activation, and retention blind spots — straight to your inbox.
Frequently Asked Questions
An acquisition leak happens when you're attracting traffic that doesn't convert—burning CAC on visitors who bounce, don’t sign up, or aren’t ICP. It's an invisible spend with zero return.
ThriveStack connects campaign, landing page, and product data to show where drop-offs happen—so you can stop wasting budget on traffic that doesn’t convert or stick.
Yes. ThriveStack links acquisition sources to activation and retention outcomes—so you know which campaigns drive qualified, long-term users, not just traffic spikes.
GA4 and HubSpot show surface metrics. ThriveStack goes deeper—tying acquisition to downstream behavior, so you can see real ROI and fix poor attribution across tools.
No heavy lift needed. ThriveStack offers no-code integrations and auto-detects UTMs, source tags, and campaign performance—making setup fast and founder-friendly.
Ready to Fix What’s Breaking Between Click and Signup?
Start plugging Acquisition Leaks that cost you revenue and users.
- Improve signup conversion with data-driven attributionDetect fake and low-quality trialsMap visitor intent to product usageUncover Growth Drivers and eliminate Growth Leaks