2025: The State of Customer Analytics
A market research report on achieving a unified view of Customer Growth
Abstract:
As we enter 2025, high-performing companies know that true growth doesn’t come from isolated wins—it comes from integrated understanding. Yet most businesses still rely on siloed analytics, fragmented across Marketing, Product, Revenue, and Customer Success tools. The result? Teams are misaligned, decision-making is delayed, and growth opportunities are missed.
This whitepaper explores the core challenges organizations face with disconnected data systems and the cost of maintaining multiple analytics tools that don’t talk to each other. We break down current industry trends—from the consolidation of growth functions to the rising demand for real-time, customer-centric insights.
Through original market research and customer interviews, we showcase how leading teams are shifting toward unified growth intelligence. At the heart of this shift is the Bow-Tie Revenue Architecture—a model that connects the pre-sale and post-sale journey into one continuous, insight-driven system.
You’ll learn:
- Why siloed analytics is one of the biggest blockers to modern growth
- The current analytics stack landscape and emerging alternatives
- How companies are solving the unification challenge today
- How to implement Bow-Tie Revenue Architecture across your org
- Practical steps to move toward a single source of customer growth truth
Whether you're a CMO, Head of Product, RevOps lead, or Growth strategist—this report will help you rethink how data flows across your business, and how to unlock the next level of growth by aligning every team around one shared view of the customer
