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New capabilities unify product, marketing, revenue, and enrichment data—equipping Founders, CFOs, and Sales Leaders with real‑time, investor‑grade insights
ThriveStack’s Connected Revenue Intelligence helped FiveX gain deep clarity on the key revenue drivers by combining our marketing, product, and revenue data. Within just a few days, we identified 30+ at-risk customers and recovered over €30K in potential revenue loss. - Kevin van der Eijk, CEO of FiveX.
Introducing Connected Revenue Intelligence
ThriveStack is excited to announce the launch of Connected Revenue Intelligence, a significant new feature in their platform designed to help SaaS companies identify revenue leaks, act on real‑time intelligence, and accelerate growth with clarity.
By combining product usage, marketing attribution, firmographic enrichment, and revenue performance, Connected Revenue Intelligence provides a holistic, single-pane view of GTM performance—and ensures investor‑grade reporting for leadership alignment.
Screenshot of ThriveStack’s Connected Revenue Intelligence dashboard highlighting monthly recurring revenue, net retention, goal setting, and automated leak detection, designed for founders, CFOs, RevOps, and CS teams to unify GTM, product usage, and revenue signals.
Why It Matters
Revenue and growth teams in SaaS often struggle with:
Fragmented data across tools → Teams spend hundreds of thousands and multiple headcount just to stitch together siloed data (marketing, product usage, sales and revenue data).
Manual revenue reporting → Founders lose days each month prepping decks, often relying on expensive consultants or fragile BI setups.
Uncorrelated signals across teams → Marketing, product, and revenue teams operate blindly, missing correlated growth or churn triggers.
No real-time alerts for expansion/churn → Companies lose upsell and retention opportunities worth six figures due to late or missing signals.
Heavy data engineering overhead → Custom pipelines and warehouse modeling cost $200K+ annually and slow down iteration.
ThriveStack solves these issues by consolidating data, correlating and surfacing high-impact, real-time revenue signals to the right teams.
What’s Included
Here’s what’s included in Connected Revenue Intelligence:
1. Investor-Grade Revenue Metrics
Monitor MRR, ARR, expansion, churn, and LTV with parity to leading revenue analytics tools.
Revenue dashboard with growth in MRR, ARR, retention, and paying customers
2. Goal Tracking & Revenue Signals
Track performance against quarterly or annual goals and receive automated alerts when metrics deviate from plan.
Goal setup screen showing revenue targets for MRR, ARPA, customers, and retention.
3. Account-Level Attribution
Map revenue to product behavior, plan type, industry, or persona to identify what’s driving growth.
Customer revenue dashboard with MRR, ARR, LTV, and payment status overview
4. Leak Detection Engine
Automatically uncover drop-offs and pipeline inefficiencies across the full customer journey.
Revenue dashboard highlighting missed MRR goal with progress and remaining target
5. Correlation Engine
Create a segment for “At-risk but recoverable” accounts with a definition like
A filtered list of accounts with $500–$2K MRR who are showing signs of churn—either disengaging with the product (Inactive or disengaging), or have failed/past-due payments.
Filter accounts dashboard with active filters for status, health, plan, and payments
6. Real-Time GTM Signals
Instant alerts for Missed payments, Expansion opportunities, Churn risk, Renewal blockers and with correlations from marketing, product usage and retention signals.
Conclusion When is it available?
Connected Revenue Intelligence is now available to all ThriveStack users.
· Explore in demo mode - Revenue Intelligence tab in your ThriveStack dashboard.
· Contact our team to schedule a personalized demo.
Frequently Asked Questions (FAQ)
1.What is Connected Revenue Intelligence by ThriveStack?
Connected Revenue Intelligence is a unified platform that consolidates product, marketing, enrichment, and revenue data to help SaaS teams identify leaks, track performance, and act on real-time growth signals.
2. Who is this platform for?
It's built for SaaS Founders, CFOs, Sales, RevOps, and Customer Success leaders who need real-time insights to drive predictable growth.
3. How is this different from other revenue analytics tools?
ThriveStack provides correlation engines, leak detection, and real-time alerts across marketing, product, and revenue data—without requiring a dedicated data warehouse or analytics team.
4. Can small SaaS teams use it without complex setup?
Yes. ThriveStack is designed to eliminate data engineering overhead and be easily deployable for small to mid-sized SaaS teams.
5. What kind of alerts can I expect?
You’ll receive instant notifications for account expansion signals, churn risks, onboarding friction, and goal tracking gaps.
6. Is investor-grade reporting included?
Yes. ThriveStack supports executive dashboards and board-level reporting with consolidated, accurate data across all growth drivers. This augments/replaces Revenue Analytics tooling.
