ThriveStack Announces Pricing Plans to Power Unified Growth
Aligned to How Customers Value Data Across Growth Teams — Now Expanding Beyond Product & Marketing to Include Sales, RevOps, and CS teams.
Why We’re Updating Pricing
ThriveStack's mission has always been to unify growth signals across teams so you can fix leaks and unlock growth drivers.
This means aligning your Product, Go-to-Market (GTM), and Customer Success (CS) teams on the same core insights—so everyone is working with the same understanding of your customers across the entire journey.
How We Evolved Our Pricing
Over time, we have followed our mission to bring correlation across all the growth functions—bringing your Product, GTM, Revenue, Sales, and CS teams together with data driven insights, all speaking the same language of growth.
April 2025 – Marketing + Product Analytics
We started by combining marketing and product analytics, priced simply on Monthly Tracked Visitors/Users (MTUs) for predictability.
August 2025 – Adding Revenue Analytics
Next, you asked us to connect product usage with revenue signals (like accounts missing payments while disengaging)—a powerful way to spot churn before it happens. We shipped Revenue Analytics, charged as a percentage of your ARR - this included core Investor metrics and and correlating them with product engagement and marketing signals (e.g. attribution). Read more here!
September 2025 – Introducing Full Journey CRM
Most recently, our customers wanted visibility across the full customer journey. We shipped Full Journey Account Intelligence, a Modern CRM to bring all of the signals available for correlation and smart segmentation. Read more here!
- Track how Marketing influences revenue (attribution, connects acquisition and monetization)
- Track acquisition (time to acquire, touchpoints) and activation milestones
- Monitor product usage health (active, improving, disengaging)
- Understand revenue and spot leaks (e.g. ARR, MRR, missed payments)
- Track retention (predict churn risks early and report outcomes)
- Future Packages - We are contemplating to create packages by Growth Stages of a Company
This evolution made our earlier pricing insufficient—so we designed a new model to reflect real customer value.
New Pricing Highlights
1. Ala-Carte Options (Available Now):
- Marketing & Product Intelligence Module: Analytics on MTUs with activation and engagement insights.
- Revenue Analytics Module: Correlation of usage, payments, and churn/expansion triggers.
- Account Intelligence Module: Full-journey signals across acquisition, activation, usage, and revenue stages.
Check it out at https://thrivestack.ai/pricing/
We are testing out these ala-carte options in the spirit of transparency, so teams can buy them independently based on what they need.
2. Future Packages We are contemplating to create packages by Growth Stages of a Company
We’re contemplating these new packages publicly, so you know the directions we’re exploring and can tell us what resonates most with your needs.
- Early Stage SaaS (0-1M ARR) → Marketing + Product + Account Intelligence
- Growth Stage SaaS → Add Revenue Analytics, Churn Prediction
- Enterprise SaaS (10M+ ARR) → Advanced connectors, enterprise-grade offerings
Key Benefits
- 20% Faster Retention Insights — detect churn risk earlier with cross-signal monitoring.
- 30% More Expansion Opportunities — surface upsell and cross-sell signals at the account level.
- Investor-Grade Clarity — executive reporting for board decks and fundraising.
ROI Calculator
Calculate your potential savings by switching to ThriveStack's unified growth analytics platform vs stitching together and maintaining multiple tools yourself.
Check it out at https://thrivestack.ai/pricing/roi-calculator
Start Driving SaaS Growth
Start exploring the new pricing at www.thrivestack.ai/pricing
or book a personalized demo: Book a Demo
FAQs
Why did ThriveStack change pricing?
To better align with how SaaS companies track value and to offer modular add-ons.
Do I need to buy all add-ons?
No. You can start with the core Growth Intelligence platform and add Revenue Analytics or Account Intelligence as needed.
What happens to existing customers?
Current customers will be grandfathered into their plans, with the option to upgrade.
Can I mix and match modules?
Yes. Each module is available ala-carte, so you can choose only what your team needs.
Will pricing scale as my company grows?
Yes. Our pricing is designed to align with your stage—from early SaaS to enterprise scale.
How transparent is the new pricing?
We’re testing ala-carte options openly so teams know exactly what they are paying for, with no hidden fees.
We’d Love Your Thoughts
Our goal is to make ThriveStack simpler, fairer, and better aligned with how your teams actually drive growth together.
What do you think—does this new structure make things clearer?
— The ThriveStack Team
